Client: CBRE
Work: Art Direction + Design
Name: Talent campaign
Story: Opportunities for career growth at CBRE are multi-faceted, diverse and real.
CBRE. It’s where potential becomes real.
Work: Art Direction + Design
Name: Talent campaign
Story: Opportunities for career growth at CBRE are multi-faceted, diverse and real.
CBRE. It’s where potential becomes real.
This employer brand talent campaign carries that story, and inspires ambitious people from inside and outside the company to meet their full potential within the wide scope of teams and roles that, together, make up the global commercial real estate giant.
It’s a powerful and real story, from employees to the world. From big picture goals to macro, personal involvement - highlighting CBRE’s real employees, filmed and photographed in multiple cities around the world.
The campaign included the production of
- Manifesto videos
- Social media videos and static assets
- Digital paid media
- User generated content guidelines
- Messaging framework
Real Talent, real experience,
real opportunities, real work stories.
Shooting real talent made for great outtakes, so those went in the media plan too.
This is an authentic creative platform, made for an authentic audience. It delivers stories from all corners of the company, across multiple regions. The key message is clear. Be part of a work culture at CBRE where opportunity isn’t just blue-sky thinking. It’s a tangible, achievable idea for everyone, no matter who they are.