Client: Bloomberg Tax
Name: Change with us.
Work: Art Direction
Story: Change is inevitable. Change is necessary. But when it comes to evolving government regulations, change takes a real toll on tax professionals.
Name: Change with us.
Work: Art Direction
Story: Change is inevitable. Change is necessary. But when it comes to evolving government regulations, change takes a real toll on tax professionals.
Semi-famous developed the ‘Change, with us’ campaign as an invitation to tax professionals to work with Bloomberg Tax to modernise their workflows and tax tools. But it’s more than just software. It’s also an offer of partnership. With decades of experience and industry-leading expertise, Bloomberg Tax is by your side no matter what changes in 2025 and beyond.
Visually, the campaign uses the familiar buttons of a computer keyboard – the most ubiquitous tool that tax professionals depend on.
The blue Bloomberg Tax button symbolises how easy it is to access their suite of state-of-the-art tools. It embodies integration, simplicity and reliability.
An efficient workflow and trusted expertise are at your fingertips, just like the keys of your keyboard.
We wrote playful headlines using familiar keyboard shortcuts.
Using just the trusted keyboard already known and loved, tax professionals can use the Bloomberg tax suite to resolve complex policy issues with confidence.
So, if you can manoever your way round a keyboard shortcut, the Bloomberg tax suite is just a seamless workflow integration away.
Integration, automation and precision meet in-depth analysis, insights, forecasting and risk reduction – that’s the power of the Bloomberg Tax suite.
As industries and policies transform, the message in this campaign is clear – Change, with us, seamlessly, and in familiar hands, so you’re prepared for what we know is coming in the current tax policy landscape.