Client: Bloomberg Tax / Bloomberg Law / Bloomberg Government
Name: Innovation.
Work: Art Direction
Story: Cut the complex.
In a world of AI-fatigue, Bloomberg wanted to make clear that it’s not about widgets, bulky code and endless add-ons. It’s about beautiful simplicity and invisible brilliance.
Name: Innovation.
Work: Art Direction
Story: Cut the complex.
In a world of AI-fatigue, Bloomberg wanted to make clear that it’s not about widgets, bulky code and endless add-ons. It’s about beautiful simplicity and invisible brilliance.
Bloomberg Industry Group is an innovation powerhouse. This campaign showcases Bloomberg’s unique approach to innovation – a story about putting people at the heart of technology, working closely with users to develop integrated, intuitive tools that streamline their workflows. 20+ years of AI leadership and purposeful tech teams ensure the smallest details power the biggest steps forward.
Semi-famous developed this multi-layer campaign, engineered and delivered for each of the three businesses within the Bloomberg Industry Group – Bloomberg Law, Bloomberg Tax and Bloomberg Government.
The campaign is driven by the idea of creating order from chaos, highlighting Bloomberg’s distinctive human-first approach to technology, as well as the things that users of its precision AI-powered tools no longer have to do.
Visualising the vast amounts of data and information that lawyers, tax and government affairs professionals have to deal with on a daily basis, the movement correlates with how Bloomberg’s tools enable users to seamlessly make use of data and information.
The messaging of the campaign focuses on Bloomberg’s human-centric approach to AI. AI-powered tools are collaboratively designed with users to not only free them from tedious, time-consuming tasks, but to also enable them to stay in control and work the way they want.
The headline strikethrough treatments, and their resolve, was always tied to the resolve of the visual ‘behaviours’ of the spheres.
Together, they worked to underline the idea of simple, beautiful and effective AI tools, bespoke built by Bloomberg’s team too streamline your workflow.
Visually, the theme of ‘chaos to order’ runs throughout each of the spherical ‘behaviours’.
We imagined the spheres as data sets or clusters of information that needed to be:
easily searchable,
intuitively ordered,
logically organised,
frictionlessly repurposed,
rigorously sense-checked,
effortlessly revealed.
Amid the noise of wild claims, bold promises and deep fears around AI, Bloomberg Industry Group brings calm, simplicity and order by putting its users at the centre of its development of innovative, streamlined, powerful products. This is the story we set out to tell.